user journey maps help you uncover the experience that a user goes through on their journey to conversion. they help you pinpoint where the pitfalls along the journey might be so that you can enhance your resources or customer experience to ensure maximum value is provided at all times.
in this ‘so’ video, the team explore the best way to do user journey mapping and what the differences are between the main two approaches.
if you have any questions you would like answered as part of our 'so' series, please get in touch and let us know.
we have also recently launched our podcast 'the digital marketing podcast' in a video format for the first time on our youtube channel. make sure to subscribe for a brand new video podcast every week!
on today's episode of the digital marketing podcast, we are joined by optimizely's chief product officer rupali jain, to discuss how we should be approaching cro, experimentation and what's really important.
in today’s episode of the digital marketing podcast, ciaran interviews david allison to better understand what we really need to be paying attention to, to understand and influence people’s buying decisions.