understanding marketing funnels

episode 316 the digital marketing podcast

marketing theory podcast
24 mins

 

marketing funnels outline the journey that customers take on their path to purchase, and is a framework that helps yo to consider how to engage with your customers along the different stages of their journey.

in this episode of the digital marketing podcast, the team discuss the stages of the funnel, confusion at the top and how you can use it together with a user journey map to connect with customers.

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useful links

ga4 masterclass 21st february

best way to do user journey mapping

 

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