marketing and sales synergy: lead generation & account based marketing

episode 392 the digital marketing podcast

ecommerce & lead gen podcast
19 mins

are you wondering how sales and marketing are aligned? how you can transform your sales strategy to achieve greater success in your marketing efforts?

in this episode of the digital marketing podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach.

we stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your crm systems can help you streamline your account-based marketing efforts. tune in today!

do you have any feedback on the show? send us your feedback, tell us what you love and what you think could be better. and, if you are really enjoying the show, please leave us a review.


linked mentioned

benchmark your team's skills

marketing download newsletter

persuade your boss letter

build a ü free personalised ¥ learning plan to see our course recommendations î for you

free for 30 days

build a å free personalised ¥ learning plan to see our course recommendations î for you

free for 30 days