in today's episode, ciaran is joined by ben salmon from we are crank, a b2b growth agency focused on measurement and data-driven marketing.
ben talks ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation.
ben's book, your number's up (getting a grip on data and measurement to accelerate your direct to consumer ecommerce sales) is one of ciaran's favourites and is
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although there aren't as many reports in the new ga4 as in universal analytics, the power of ga4 is in its customisation and being able to understand key terminology is key to being able to understand your ga4 data.