making marketing numbers make sense

episode 323 the digital marketing podcast

online advertising analytics & data podcast
34 mins

in today's episode, ciaran is joined by ben salmon from we are crank, a b2b growth agency focused on measurement and data-driven marketing.

ben talks ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation.

ben's book, your number's up (getting a grip on data and measurement to accelerate your direct to consumer ecommerce sales) is one of ciaran's favourites and is a detailed view on what you should be measuring, how you should be measuring it, and how you can successfully grow your digital business.

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useful links

we are crank

your number's up!

 

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