in today's episode, ciaran is joined by ben salmon from we are crank, a b2b growth agency focused on measurement and data-driven marketing.
ben talks ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation.
ben's book, your number's up (getting a grip on data and measurement to accelerate your direct to consumer ecommerce sales) is one of ciaran's favourites and is
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ciaran's guest today is charlie blake thomas, ceo of eyequant, a platform that combines advanced neuroscientific research, artificial intelligence and neural network modeling to simulate how users will react to your design work.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.