ga4 is the latest version of google analytics and differs greatly from universal analytics in terms of its features the the data it collects.
although the new platform currently runs in parallel with the previous iteration of ga, universal analytics (ua), ua will stop processing new hits on 1st july 2023, so it’s important that you prepare for the switch.
in today’s episode of the podcast, daniel, ciaran and louise guide you through the new default for data analytics, including setup tips, events, and core and custom reports.
we also have an introductory blog to ga4 which gives you an overview of the new platform and how it differs to universal analytics.
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