in this episode of the digital marketing podcast, we delve into the latest updates and functionalities of google analytics 4.
if you are getting lost in your google ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform.
if you’re looking for some further guidance on ga4, we have a masterclass coming up on 27th february.
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although there aren't as many reports in the new ga4 as in universal analytics, the power of ga4 is in its customisation and being able to understand key terminology is key to being able to understand your ga4 data.
in this episode of the digital marketing podcast, daniel, ciaran and louise their five favourite alternatives to google analytics to match your analytics goals, to help you decide which software is right for you.