this week we are discussing ppc advertising, with an interview with rob steenbrink from maxlead, a leading search engine marketing agency in the netherlands. rob walks us through the basics of ppc advertising showing us how to build an effective campaign that gets results without stripping your budgets into the red. we look at basic building blocks of a ppc campaign, choosing keywords, building your adverts, and explore the google quality score.
this is a 2 part interview. next week we will publish part 2 which takes a more in depth look at landing pages.
to find out more about maxlead, visit www.maxlead.com
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.