ciaran talks to oli gardner from unbounce.com in canada about oli’s infamous blog post “the mr men guide to landing pages” oli walks us through what roger hargreaves’ beloved children’s book characters can teach us about best (and worst) landing page practice. how many are mr men characters involved in your digital efforts?
we also discuss unbounce.com’s great drag and drop online tool for building publishing and a/b testing landing pages for your campaigns without needing to involve anyone from your it team and their time scales!
unbounce have put together an exclusive special offer for digital marketing podcast listeners. check it out at: http://try.unbounce.com/mr-men/
you can also find the original post on mr men landing pages here:
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although there aren't as many reports in the new ga4 as in universal analytics, the power of ga4 is in its customisation and being able to understand key terminology is key to being able to understand your ga4 data.