ciaran talks to andy rutter, a multimedia design lecturer at ucn (http://ucn.dk a university in northern denmark) about transmedia story telling. we explore what is it? and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the stories being told.
check out these resources for to learn more about transmedia story telling.
http://www.tstoryteller.com/getting-started-in-transmedia-storytelling
http://www.slideshare.net/sioflynn/transmedia-101-toronto-june-12-2012
http://www.yousuckattransmedia.com/about/ christy dena, http://www.universecreation101.com
http://www.deepmediaonline.com
http://www.youtube.com/watch?v=oe3st1ggohq
hunter shoots a bear ( not really transmedia story telling but we discussed it in the episode so here it is…)
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.