episode 62, continuing our exploration of analytics, daniel and ciaran discuss attribution modelling, the science behind understanding and solving the universal cry of “which marketing spends and activities results in our sales?” we explore what attribution modelling is? how it helps? how can you implement it effectively? and briefly discuss researching the fabulous fandango tools that are there to help you achieve this marketing sales utopian nirvana:-)
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join us on this episode of the digital marketing podcast where we discuss all things ga4 including events, tag management and our top tips for you.f the digital marketing podcast where we discuss all things ga4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you.
on today's episode of the digital marketing podcast, we are joined by optimizely's chief product officer rupali jain, to discuss how we should be approaching cro, experimentation and what's really important.
in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.