daniel shares with us some key insights and findings from bet伟德安卓下载 ’s digital marketing skills benchmark. the digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industry sector.
using data from an additional 3876 respondents, daniel explores what’s changed since we last published the report in 2018. the more we dug into the data and segmented it, the greater the insights into how digital marketing knowledge amongst marketers is spread.
how hot is the analytics knowledge in your sector of the marketing industry? how up to speed are you on search, social media or usability? has the industry grown in confidence and abilities since 2018 or is the pace of change diluted the knowledge we have?
is your organisation supporting a culture of learning for all of your marketers including decision-makers at middle to senior management and board level? we see plenty of evidence that many sectors of the industry are not. listen in to hear which sectors are falling behind or just treading water and which are pushing their knowledge and skills ahead.
learn how the knowledge balance is shifting as younger more junior members of the marketing team like graduates, interns and junior execs are growing their knowledge, whilst more senior managers appear to be struggling to stay on top of the pace of change in the digital marketing landscape.
useful links
download the full benchmark report
伟德1946客户端下载
request a benchmark assessment for your marketing team
upgrade your knowledge and skills with our伟德1946网页版
free for 30 days.
listen, subscribe or get in contact
on today's episode of the digital marketing podcast, we are joined by optimizely's chief product officer rupali jain, to discuss how we should be approaching cro, experimentation and what's really important.
in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.