is personalisation something you should pursue whatever the cost to your audience? increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. are too many marketers not using the data they already have to identify users interests from their previous behaviour? we don’t need to ask for a thousand bits of information if we make smarter use of the behavioural data we already have.
daniel shares with us a conversion rate optimisation experiment we are running one of our own highest-performing organic landing pages and the platforms we are using to power that experiment. we also explore how conversion rate tricks and automation systems can sometimes work against you. ciaran explores micro-content publishing growth, plus we explore how gullible adorable ciaran can be if you tell him a plausible enough story.
useful links
advertising research foundation survey
view our how to get google analytics certification landing page experiment
get in touch about your cro successes. we love to hear from our listeners.
listen, subscribe or get in contact
join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more.
in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.