discover how can you get the most out of the traffic you already have with effective conversion optimization. to aid us with this task, we speak to jeff white, a leading conversion optimisation specialist from kula partners in canada who focus their work on helping b2b organisations and manufacturers.
we explore what conversion optimization is, and what it can offer marketers brave enough to admit their website and content could be working much harder.
if you are interested in learning more about conversion optimization and how to go `about practising it effectively jeff provides a whole host of useful tips, tools and resources to help improve what you are measuring and to help you learn and improve your skills on optimization.
conversion xl- peep laja’s blog
also as a bonus thank you for taking the trouble to read our podcast notes- check out the full audio of their new book making websites win which they are giving away for free at the moment as an audio podcast.
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join us on this episode of the digital marketing podcast where we discuss all things ga4 including events, tag management and our top tips for you.f the digital marketing podcast where we discuss all things ga4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you.
in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.