daniel and ciaran explore the slightly controversial subject of link building techniques. inspired by a post one of our linkedin group members shared, we decided we should explore some the link building techniques we’ve come across and debate how useful they are in terms of adding value to what you do.
in our opinion, effective link building is all about adding value around the content you link from and to. it shouldn’t be about gaming algorithms, but as you will see, some of these techniques fall between those two objectives depending on how you approach them.
we’d love to hear what you think good link building is about and which techniques you find work. any mentioned here you don’t think we should have covered? get in touch and let us know. we’d love to hear from you.
useful links
omer ilyasli’s post on his link building techniques research
ahrefs blog post on link reclamation.
ciaran’s in-depth article on qr codes
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.