if you have ever studied marketing you will have come across pr smith’s sostac® plan. but what is sostac® and how can you use it to improve your results in a digital world?
daniel walks us through the original inspiration for so many marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.
useful books by pr smith
http://prsmith.org/books/
sostac® is a registered trade mark of pr smith. for more information on sostac® planning & becoming a sostac® certified planner visit www.sostac.org
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.