over 5 years ago, a team of marketers at a boutique agency outside of amsterdam came up with the idea for a digital marketing reporting tool that would save them a massive amount of time, and create customisable reports. before long they were offering their tool to others looking to solve the same problems and a new startup was born. ciaran talks with swydo founder and ceo jeroen maljers about the soul-searching and research the company has undertaken to develop its reporting tool, and they take a look at what’s next for their promotion and development as they prepare to reach for an even larger international market.
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.