have you found the direct to website traffic reported in your analytics has grown and grown in recent months? daniel and ciaran discuss the growing trend in direct traffic growth being reported within analytics and the reasons behind it. daniel shares some practical steps everyone can take to more accurately measure results. also under discussion are click through rates and display campaigns.
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.