ciaran and daniel look at email marketing best practice, using email service providers ( esp’s) the importance of ip addresses when sending mass emails and ensuring your email gets delivered, spam filters and how to avoid them. we also talk about google inbox inspector, html and plain text emails, email attachments, how best to use video in email, recommend some great online learning resources, and discuss double opt in processes and how to make the most of them to maximise deliverability and reward your subscribers .
useful resources
www.mailchimp.com
blogs.constantcontact.com
campaignmonitor.com
lounge.verticalresponse.com
econsultancy.com
iab.net and iabuk.net
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.