in part ii we explore with ed robinson the creative aspect of viral video creation, exploring the essential aesthetics and styles of online viral video, how viral video idea’s work for the audience, pivot moments, talking about viral factory productions led sheep, ravenstoke. we also explore the seeding process, a key strategic element for building and promoting foundation audience necessary to start a global online viral effect. we explore how the search for effective viral video is blowing apart clients traditional understanding of using video media for business product promotion and ed introduces baltimore, the viral factory’s bespoke viral video tracking system that measures discussion buzz resulting from online clips as well as views of the viral elements to give clients a measure of the effect and roi online clip campaigns are creating.
we have uploaded examples of viral factory work to the following youtube playlist:
http://www.youtube.com/view_play_list?p=5ca8659693031b5a
download episode 13
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.