daniel talks us through what programmatic advertising is and tells us how the technologies and three letter acronyms all work!
understand some of the latest advances and jargon used in display advertising on various advertising networks and learn how you can use whats on offer to boost your online visibility. we also discuss best practice with re-marketing and retargeting of adverts and how to use display for brand re-enforcement and content marketing placement.
iab video advertising ecosystem guide:
https://video-guide.iab.com/
guide to programmatic jargon:
//www.detodofull.com/guide-to-programmatic-advertising-jargon/
listen, subscribe or get in contact
in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.