conversion rate optimisation can often be an under-focused area for digital marketers; ab testing, multivariant testing, testing the elements on your page, and more.
when google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your cro efforts. one of those tools was optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences.
on today's episode of the digital marketing podcast, we are joined by optimizely's chief product officer rupali jain, to discuss how we should be approaching cro, experimentation and what's really important.
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ciaran's guest today is charlie blake thomas, ceo of eyequant, a platform that combines advanced neuroscientific research, artificial intelligence and neural network modeling to simulate how users will react to your design work.