behavioural science for digital marketing

episode 381 the digital marketing podcast

digital strategy marketing theory podcast
26 mins

"thinking is to humans how swimming is to cats, we can do it, but we'd rather not". when humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. and the way at which we do that, is at the heart of behavioural science.

behavioural science is often overlooked by a lot of marketers. in today's episode, we are joined by author and behavioural scientist richard shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. you don't want to miss this episode!

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useful links

the illusion of choice - richard shotton

the choice factory - richard shotton

astroten behavioural science consultancy

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build a å free personalised ¥ learning plan to see our course recommendations î for you

free for 30 days