not only do b2b (business-to-business) and b2c (business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention.
in this episode of the digital marketing podcast, the team discuss the main differences between b2b and b2c, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies.
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video marketing is an area that didn’t really exist until about 5 years ago, but now, more and more businesses are using videos as a way to engage with their customers.