b2b vs b2c marketing

episode 336 the digital marketing podcast

digital strategy podcast
25 mins

 

not only do b2b (business-to-business) and b2c (business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention.

in this episode of the digital marketing podcast, the team discuss the main differences between b2b and b2c, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies.

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