alternatives to google analytics

episode 317 the digital marketing podcast

analytics & data podcast
27 mins

 

on 1st july 2023, google are sunsetting their infamous universal analytics and making ga4 the new default, a big move for the 28.1 million websites that use google analytics. in light of the change, some users might be researching for other analytics software available.

in this episode of the digital marketing podcast, daniel, ciaran and louise their five favourite alternatives to google analytics to match your analytics goals, to help you decide which software is right for you.

we also have a full written report on the google analytics alteratives mentioned.

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useful links

adobe analytics

fathom analytics

piwik pro analytics suite

matomo analytics

oribi analytics

full report on google analytics alternatives

usercentrics

 

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