on 1st july 2023, google are sunsetting their infamous universal analytics and making ga4 the new default, a big move for the 28.1 million websites that use google analytics. in light of the change, some users might be researching for other analytics software available.
in this episode of the digital marketing podcast, daniel, ciaran and louise their five favourite alternatives to google analytics to match your analytics goals, to help you decide which software is right for you.
we also have a full written report on the google analytics alteratives mentioned.
have feedback on the show? we really would love to hear from you. send us your feedback, tell us what you love and what you think could be better. and, if you are really enjoying the show, please leave us a review.
useful links
full report on google analytics alternatives
listen, subscribe or get in contact
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.