mobile is no longer just a buzzword within digital marketing – it is digital marketing. with 51% of uk ecommerce sales happening via mobile it is more important than ever to embrace omni-channel marketing. we have selected 4 key steps to help you, your colleagues & marketing agency collaborate to optimise your marketing strategy:
ecommerce giant asos saw 50% of sales come through a mobile device in february 2016. read about how ceo mark beighton credits youtube & snapchat as asos now take 24,000 photos a day to distribute across social media channels: https://www.marketingweek.com/2016/04/12/mobile-now-accounts-for-50-of-sales-at-asos/
how do you make sure your site is optimised for mobile? moz looks at optimising site design, site structure & mobile speed to give your customers a seamless mobile experience:
https://moz.com/learn/seo/mobile-optimization
in a 4g-enabled world stores are increasingly being used as showrooms – leading to mobile commerce dramatically overtaking bricks-and-mortar retail. the fact that three in four shoppers are researching products on their mobile device while in store should not be seen as a threat. instead this is a great opportunity to seize market share from competitors.
it’s up to you to embrace this trend, not underestimate the power of mobile in physical stores and ensure shoppers are purchasing from you.
reach and engage with customers using powerful sms text marketing. companies use it to increase sales by offering special deals to their customers and for lead generation to build their database. it increases customer loyalty by keeping you in touch with them. you can literally put your marketing message directly into the hands of your current and potential customers.
http://www.convinceandconvert.com/mobile/10-keys-to-a-successful-sms-marketing-campaign/
in today’s episode of the digital marketing podcast, ciaran interviews david allison to better understand what we really need to be paying attention to, to understand and influence people’s buying decisions.
if one-off sales are good for business, repeat sales are several times better. this guide explores the booming subscriptions trend among b2c and b2b brands – and offers actionable tips on how to successfully sell your own products and services as a subscription.
in this episode of the digital marketing podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach.
in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.