ga4 masterclass

the focus of this ga4 online training course will be getting familiar with the core reports and functionality of ga4 analytics:

• understanding key differences between universal analytics and ga4
• important settings in ga4
• understanding and organising events in ga4 – automatic events, enhanced measurement events, recommended events, custom events
• working with standard ga4 reports – understanding dimensions and metrics, acquisition reports, engagement reports, monetization and demographic reports
• customising standard reports
• working with custom reports
• marketing campaigns and attribution – working with utm parameters, default channel groupings, attribution settings, models and data-driven attribution, model comparisons and conversion paths
• our tips on basic ga4 configuration and setup* - setting up a measurement plan, common platform plugins, outsourcing manual integration, fault finding using ga4 debug mode / tag manager preview mode, ga4 debugger, sources for further learning on configuration and implementation
• * please note that getting set up on google analytics 4 is typically tailored and different for every website and content management platform. although we will touch on basic setup and troubleshooting tools within this session, if you are starting from scratch we would recommend approaching an agency or developer to assist you in getting your website and content management system correctly recording visitor data in ga4.