ciaran interviews ash roots, director of digital at the direct line group to get his unique and innovative take on building the team, environment and culture to solve the challenges posed by the digital insurance industry of tomorrow. passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web ash and his team are busy transforming all of direct line group’s digital properties.
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in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.