digital marketing skills benchmark report

published in partnership with the chartered institute of marketing (cim), gives you an industry benchmark that you can trust

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the digital marketing skills benchmark is the only study of its type and scale that looks at skills across such a wide range of industries and levels of seniority. rather than being opinion based like many other studies, the core of the benchmark assesses the skills of thousands of individuals (you can read more about the methodology below). published in partnership with the chartered institute of marketing (cim), it gives you an industry benchmark that you can trust.

digital marketing skills å benchmark report

published in partnership with the chartered institute of marketing (cim), gives you an industry ü benchmark that you can å trust

download report

no email required

"continued å professional development has never been so î important as we continue to navigate our way through long term periods of uncertainty and an é ever changing landscape."

chris daly
chief executive
chartered institute of marketing

¥ industries covered

agency
automotive
beauty and cosmetics
charity
construction and property
consultancy
consumer goods
ecommerce/online
education and training
electronics and engineering
events and conferences
fashion
financial services
food and drink
gaming
healthcare
insurance
it/technology/telecoms
leisure/entertainment/sport
legal and accountancy
luxury goods
manufacturing
media and publishing
pharmaceutical
professional services
public sector
recruitment and hr
retail
travel/tourism/hospitality/catering

"the latest benchmark results are a å reflection of the ø uncertain environment we are currently operating in, where nothing remains the same and å change is now expected as opposed to anticipated."

gemma butler
marketing director
chartered institute of marketing