we are always listening to your feedback, and as daniel travels the world delivering training, he is often asked for an overview of all the tools he talks about for enhancing and tracking the success of digital marketing campaigns. in episode 24 of the digital marketing podcast, daniel talks us through a number of great tools he loves the most and ciaran chips in a few extra’s he makes use of. why twelve and a half? well the last one ciaran threw in doesn’t really help with digital marketing directly, but it is really useful…. and we thought the half thing made for a more interesting title.
you can link to all of the resources referenced in this episode using the links below:-
1- google wonder wheel
www.google.com/
on the bottom left of the page, sometimes under “more search options”
2- keyword tool
https://adwords.google.com/intl/en_uk/home/tools/keyword-planner/
3- google insights
www.google.com/insights/search/
4- ad planner
www.google.com/adplanner/publisher
5- microsoft adcenter labs
http://adlab.microsoft.com/
6- great email service providers…
mailchimp
mailchimp.com
maxemail
www.maxemail.co.uk
is your favourite email service provider not here? join in with our ‘great email service providers’ discussion in our linked in group
7- litmus
litmus.com
8- viralheat
www.viralheat.com
9- radian6
www.radian6.com
10- forester groundswell
www.forrester.com/groundswell
11- digital life tns
discoverdigitallife.com
daniel’s favourite apple gadgets cartoon
theoatmeal.com/comics/apple
12- webmaster tools
www.google.com/webmasters/tools/
12.5- wetransfer
– transfer large files without the need to sign up
www.wetransfer.com
in this episode ciaran and daniel rowles dive deep into the most exciting new tools from ai-powered social media automation to seo optimisation and content enhancement tools.
evaluate the capabilities of chatgpt, deepseek, and google’s gemini - expert takes on where these tools excel, where they stumble, and how you can leverage them in your digital marketing strategy.